Brand & Marketing Strategist · Chennai
I build brands people get obsessed with.
Apparently that's called marketing.
I just call it caring too much.
About Me
I'm a Brand & Marketing Strategist based in Chennai, working at the intersection of community, content, and culture. I don't just run campaigns — I build brand presence that makes people show up, come back, and bring others.
Over the past few years I've worked across nightlife, literature, hospitality, film, and fashion. The throughline has always been the same — understand the audience deeply, tell the story honestly, and build something worth caring about.
I work across multiple brand projects simultaneously, handling marketing, strategy, and operations — turning ideas into communities and communities into movements.
"I don't just create content — I create obsession. Whatever the brand, whatever the industry, I find the thing people care about and make the whole world care about it too."
Chennai, Tamil Nadu, India · Open to Freelance Projects
Full-service marketing built around your brand. Not just content — strategy, execution, and everything in between.
End-to-end management of your social presence. Strategy, scheduling, engagement, and growth — so you don't have to think about it.
Content with a point of view. Reels, carousels, campaigns, and storytelling — planned around what your audience actually responds to.
Performance-led creative for Meta and Instagram. Copy, visuals, targeting, and iteration until the numbers move.
Who you are, who you're for, and how you show up everywhere — language, tone, direction, and go-to-market strategy.
Audiences that don't just follow — they participate, refer, and return. The highest-ROI marketing most brands skip.
Reels, brand films, event coverage, and testimonials. Authentic over overproduced — always.
Finding and managing the right creators for your brand — from micro-influencers to full campaign collaborations, all aligned to your identity and goals.
Real clients. Real results. Real communities built from scratch.
Managed full social strategy for Chennai's silent reading community. Grew from 2K to 12K followers in 3 months through reels, real moments, and community-first content.
Co-founded and led all marketing for a cinema community platform. Built an invite-only community from zero — every single event sold out. No exceptions.
Led multi-channel campaigns for a premium filmmaking and writing bootcamp across India, Malaysia, and beyond. Meta Ads, SEO, and influencer marketing combined.
Repositioned a hill-getaway Airbnb from generic listing to curated brand. 20+ weekdays booked per month. Weekends always sold out. Multi-city reach.
Translated premium craftsmanship into modern visual storytelling for a luxury Chennai clothing label. Photoshoot art direction and social strategy to reposition with a younger, style-conscious audience.
The tools I actually use every day — no fluff.
Open to freelance projects for brands serious about community, content, and culture. If you're building something — let's talk.